Using Social Bookmarking To Promote Start-Up Businesses

What Social Media Engagement Achieves For Business

Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization. Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason. Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 – which one would you opt for? So regardless of whether you’re an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.

Popular Social Media Sites And Their Uses

Getting to get grips with the nuances of social media’s role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:

Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it’s for sharing your content with as many people as possible.

Twitter is about sharing news on any subject. Don’t let the word news make you feel it not apply for products. New product launches, new stock ready to be sold – Twitter is good for all of this.

Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.

Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.

YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.

Pinter est and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find.
Social Media And Search Engine Optimization (SEO)

Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page. By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.

Finding The Best Social Media Sites For Your Business

To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products. If you’re in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites. This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services – if you can get testimonials from clients, well, that’s gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients.

Social Media Advertising

If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they’ll be informed. It’s trial and error and seems to work well for some businesses, but others have lost faith from it.

Saving Time

By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don’t have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.

A Social Media Strategy

Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business

These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field.

Step 3: Use Social Media Tools Such As ‘If This Then That’

‘If this then that’ or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found. Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better.

Step 4: Use #hashtags

Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I’m selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.

Step 5: Once It Starts

Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you’ve identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way.

Step 6: Participation

Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.

Step 7: Monitoring Success

Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive. It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.

Posted in Uncategorized | Comments Off

Social Bookmarking and Dedicated Websites

Social bookmarking is a way of networking where the users save links to content on the Internet, thinking those to be useful for others, and sharing the same with them. This is one of many activities through which people indulge as a kind of social networking. There are many sites providing services of social bookmarking, some of which are used by active members in large numbers. Numerous bloggers plus other users working online make good use of social bookmarking for promoting and sharing information.

When making out a link that interests them, the users of social bookmarking sites may save or bookmark it on the net. Lots of such sites contain widgets that may be installed in browsers, allowing them to bookmark the page with a single click, rather than going to the social bookmarking site for pasting the link. Generally, when clicking the button, the user gets a few options, allowing them to mark the text to facilitate its location for future references.

When using a social bookmarking site, you’ll find that it contains numerous interesting links, which you may sort out with the help of dates and tags, as well as other factors. You can make the list of links to be viewable by everybody, or some selected friends only. Another person on browsing such a site may follow the user who is inclined to bookmark the content that interests them. As such, individual bookmarks could generate their own pages for discussing the content, while sharing the connected links.

One can also submit some features on a social bookmarking page. For instance, a website covering feminist issues may encourage users to put forward links of feminine interest. This enables the users of the site to bring to the notice of the owners of the site any article that they find interesting and connected to the subject. This way, more opportunities open up for social networking, because other users of that site would see recommended links, and get prompted to look at other links, as well as the profiles of the users recommending them.

Here are few examples of such sites: Digg, Reddit and Delicious. These provide services for bookmarking, including mutual tagging, where the users may contribute their text. Tagging is helpful as it enables the users to search the tags for finding material connected to a specified topic. Another feature of social bookmarking is promoting certain links put forward by various people, thus making them appear on the first page that may be viewed by everybody, whereas the links that fail to become popular get buried over a period of time. It also helps to enhance the site ranking of people who put forward appealing and trendy links.

Posted in Uncategorized | Comments Off

An Overview of Travel Advisors

There are numerous travel sites, advisors and agents operating across the globe to provide services like booking air tickets for your vacation, accommodation, renting cars for you in the place you intend to visit and giving you suggestions about various tourist attractions and adventure activities, for example snorkeling at a Caribbean island. Good agents work on a one to one basis with every client, giving them advice, and are like a consultant between you and different travel companies. You can depend on his advice to plan your trip or for any change in travel plans, changing your reservation or any other problems you may face during your vacation. He charges a fee for all the services rendered, and that is usually a percentage of the total sum you are going to pay the travel company for the vacation instead of a flat fee for any vacation.

If you happen to like any travel advisor, you would want to take his advice for all your trips. It therefore becomes very imperative for the travel agent to offer personalized services to every client, in addition to the regular bookings, for building a strong relationship for future business. It has often been seen that people recommend their very own travel agent to their friends and relatives, especially if they get additional discounts for these recommendations. It is a good career choice for those people who get pleasure out of working with people and maintaining good interpersonal relationships.

Travel advisors have in-depth information of various places, vacation ideas and tourist attractions, and besides making reservations for the vacation, he also suggests the best time for visiting a particular place. He is also aware of the most preferred tourist places and some unusual places, away from main towns and roads for those who want an adventurous or one of a kind vacation. Quite often, they get to know deals and discounts which other people may not be aware of. It always pays to check with them before booking a vacation.

The travel advisor will solve any issues concerning visa requirements and currency exchange even after your travel itinerary has been finalized and all your reservations have been made. He can help with making a change in reservations, and propose you to take travel insurance for the vacation, should there be an unexpected illness. He can be contacted to solve any other problems that may arise during the vacation.

Posted in Uncategorized | Comments Off